“If it’s only about weight loss, it will always be about weight loss.”
Founder of Breakthrough M2
The Story Behind the Name
When we set out to find a name for our company, we looked for a word that would reflect the vision and personality of what we were and hoped to be. There are so many similar brands in the health and wellness industry. We know, we’ve been customers of many ourselves. But we’ve always had a bit of rebel in us and we feel our clients relate to that. By the time they come to us, like our founder Nan, they know “if feathers don’t ruffle nothing flies.”
The word alula is defined as the specialized feathers under a wing that allow a bird to fly higher, turn and transition more smoothly. This sounded right for us, sounded like our own vision, which is to help men and women reach higher potentials in their lives. This is why we took this word as our name, because you deserve to spread your wings, and because you are capable of spreading your wings rising to new heights and because we promise to give you all that we have to help you accomplish that.